Project Overview

Launching a new product requires building anticipation and gathering early adopters. The waitlist platform was designed to bridge this gap by offering a dedicated tool to create and manage waitlists. Users needed a platform that simplified the waitlist creation process while also providing an engaging experience for their audience.

I designed a waitlist platform aimed at helping product builders and entrepreneurs gather potential users and build excitement for their products pre-launch. The project focused on creating a smooth experience for users to create, manage, and customize their waitlists while providing an easy onboarding.

Goal

Design an intuitive platform that:

1. Simplifies the waitlist creation process.

2. Encourages engagement even when users are at the initial empty state.

3. Provides a polished and professional experience for creators and their audiences.

Design Approach

• Focused on minimalistic UI to ensure clarity and accessibility.

• Leveraged user-friendly typography and spacing to guide users through the platform.

• Incorporated engaging empty states to make the platform feel helpful, even at first use.

Success Metrics

1. Onboarding Completion: Increase the percentage of users who successfully create an account and set up their first project.

2. Ease of Use: Reduce time taken to create and publish a waitlist.

3. Retention: Increase the number of users returning to update and engage with their projects.

Solution

1. Welcome and Onboarding: Designed a welcoming experience to guide users seamlessly through account setup and project creation.

2. Project Setup Flow: Simplified the process of creating a new waitlist project, providing users with clear steps and flexible options to customize their projects.

3. Empty State Design: Created actionable and engaging empty states to encourage users to set up their first waitlist or project.

4. Polished UI: Delivered a clean, modern interface consistent with the needs of creators and entrepreneurs, ensuring clarity and ease of use.

5. Global Navigation: Enabled users to navigate their account and projects easily, ensuring quick access to key features like analytics, customization, and user management.

6. Project Customization: Added flexible templates and options for users to create engaging and unique waitlists.

• A shot of the side bar showing the list of projects created.

• A shot of the dashboard showing metrics of a project

Takeaways

The platform allows users to efficiently manage their pre-launch waitlists, helping them validate product ideas, build early communities, and kickstart successful launches. The success of the waitlist platform reinforced the importance of actionable empty states, user-friendly flows, and consistent UI design.